Not too complicated? Even putting in the guides has it's foibles. The day we broke heads with an oversized Chinese-made Febi guide is memorable. Since that day, we have custom guides made. Every time we have an issue that hurts us, we develop the protocol to overcome it. Like our Molnar connecting rods. We built them for ourselves. People try to steal them. Like our valve guides, like our camshafts... when things became a problem, we took it in house, for our own benefit for our customers.
Things that make cylinder heads complicated:
Seat cutters
pilots
Surfacing machine
Valve Grinder (2 types)
Superior Parts (not everyone sells the best stuff)
So, you stuff some guides in. Now what? It's simple to ream. Really? You realize we have 4 different size broaches for the bronze guides? They are about $50 each. There are valve seat cutters. One cutter, with it's tool holder and head is $220. The carbide pilots are $120 ea. and we have 5, 6, 7 and 8mm pilots and variations in those sizes, as valve stems are not always exactly the same size. For example, from a new 6mm valve to an acceptable used valve, can be anywhere from 6.92-6.96mm. To fit the guide for concentric valve seats, our pilot are sized by .004" or .01mm. That is 4 pilots. That doesn't include the different cutters or the machine that runs them.
So, you install the guides and put in new valves. Now, you measure valve protrusion and then, valve stem height. Ever tried to lap a valve to proper height? How do you correct the valve stem height? Do you know what dimensions are required?
So, I'm sure it's not all that simple. I'm just explaining a few facets of what we do, as most people don't even know what all they are buying with a cylinder head job. For example, we deburr the razor-sharp edge of the head gasket side of the head after surfacing. Nobody likes slicing their fingers on that sharp edge. For us, it's just part of the protocol. We have saved so many cut fingers and the customers usually don't even realize it, because they aren't bleeding.
Sure, lots of people who can take a stab at building their cylinder head. Now, make it last 250,000 miles. We have LOTS that are past that on the rebuild.
And then, Todd, you state yourself your fuel economy is 'dismal'. There are engines we have put together with 220hp, that when not spinning the wheels, are getting 50+ miles per gallon. At the point that mileage is an interest, it's not the tune, it's not the turbo, it's not the valve guides... it's the injectors. What we do with cylinder heads, we can also do with injectors.
OPM... We do that very often.. We fix 'Other People's Mistakes'